Pizza News
Brazilian ad agency creates fragrant DVD campaign for Domino's Pizza
dvd advertising ad pizza smell dominos pizza
By Pizza Today Staff
Brazilian ad agency has developed a scented ad campaign for Domino’s Pizza. The disc is coated with heat-sensitive thermal ink and flavored varnish that omits a pizza odor when played and displays an image of pizza and a message, “Did you enjoy the movie? The next one will be even better with a hot and delicious Domino’s Pizza?”

Here’s how it works:

For the full story, click here.

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What is the wackiest advertising idea that you have tried that worked?

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