Marketing
By Jeff Freehof

I want to get involved with local schools more. How do I approach them to team up with them somehow?

Landing school accounts to provide pizza on a daily or weekly basis is an awesome thing, but it helps to first build a relationship with the local schools. Being a business partner with a school is a great way to start. It simply means you provide coupons or gift certificates for students to be used in a reward program created by the school. It may be a free kid’s pizza or two slices of cheese pizza. It’s well worth it, even if you’re giving away 500 coupons — because, nine out of 10 times, there’s another purchase for the rest of the family when the coupon is redeemed.

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