What do you think about e-mail marketing? Do customers like it, or do they consider it "spam" and delete it?
By Jeff Freehof

The thing about marketing is, what works best for me, doesn’t necessarily mean it will work best for you. I have met folks in round-table discussions that have said door hangers work best for them. They get an immediate return. I tried and got literally no response. You’ve got to try different types of marketing to find what’s best for you. There are operators that are extremely successful with e-mail marketing. Here’s when you should be comfortable trying a new marketing technique…when you don’t have to lock into a several-month contract. Long term contracts are what you should avoid at all costs.

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