Big Dave’s Word
From cheese prices to new year strategies,
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By Big Dave Ostrander

Pizza Tweets

Pizzeria Lola

Pizzeria Lola is looking for a full time host. Could it be you--or that smart friend of yours? Send em our way: http://

Why it works: Twitter isn’t just for posting your lunch specials. Here’s a free Help Wanted ad that leads interested potential employees straight to Pizze­ria Lola’s staff page, complete with its employment application, address and Google map. Social media is an economical –– and savvy –– way to look for new applicants with little effort.

SPIN! Pizza


Get 25% OFF b/c we <3 our new website!!! 1. Go 2 site
2. Click homepage coupon link to get yours 3. Come 2 SPIN!

Why it works: SPIN!’s fans now know they have a spiffy new Web site, and they’re rewarding them just for clicking. Getting customers in the door –– and perhaps ordering an expensive drink or appetizer –– will increase check totals, even though the company offers a cou­pon. We’ll raise a glass to that!

Imo’s Pizza Wentzville Wacky Wednesday buy one get one free on all 16” X-Large pizzas 4-8pm. Call 636-639-1000 for pick up or have it delivered right to your doorstep.

Why it works: A two-for-one deal always catches the eye, and this one is no exception. Adding a timeframe to the offer creates a sense of urgency, and the all-important phone number gives customers what they need to order quickly and with little effort.

Cataldo’s Pizzeria RiverWalk LUNCH SPECIAL! Monday-Friday Large Slice of Pizza with one Topping AND Drink for $3.75!! A Chance to Win a One-Topping 20 inch PIZZA! “LIKE” this post or “check in” on your next visit to Cataldos Pizzeria RiverWalk! We will be randomly be selecting our winner Next Wednesday 9/26/12.

Why it works: This post packs a two-fold punch. We love lunch specials, and this lets customers know it’s available all week. Already got plans for today? That’s okay –– the special is still good tomorrow! Offering a freebie by liking the company’s post (or checking in while actually visiting it) helps them track who’s actually using the page and seeing the posts. Great job!

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